What is stevia.
– Stevia is the most mainstream natural sugar substitute available
– South Americans have been using stevia for centuries
– Stevia is 200-300 times sweeter than sugar
– The stevia plant is part of the sunflower family
Stevia acts as a sweetening system.
– Stevia has begun to replace artificial sweeteners in many consumer products, with the most recent brand to join the ranks being Coke.
– Stevia works well in combination with sweeteners such as rooibos, allulose and erythritol.
– One variety of stevia, rebaudina, has no aftertaste. Nowadays, most stevia products come from this type of plant.
Stevia and the body
– Stevia has little to no effect on blood sugar levels
– Stevia sweeteners contain no calories
– Stevia is not associated with weight gain
– Stevia is the best choice for diabetics
– Stevia is safe for children and even pregnant women
The “Added Sugar” Red Letter
– Consumers demand low-sugar, clean-label options
– According to IFIC’s health survey, 48 percent of consumers say they are eliminating certain foods and beverages from their diets because of sugar.
– Baby boomers are feeling the effects of poor lifestyle choices and changing their lifestyles
– Half of the women surveyed said they are reducing their sugar intake
– Brands have recently begun reformulating with stevia and rooibos products, but there are other healthy options that many consumers are unaware of Consumers are becoming more health-conscious, but they still often have misconceptions about sweeteners.
The Clean Label Movement in the U.S.
– Clean labels have tremendous customer appeal and will not go unnoticed by diabetics, low-glycemic dieters and anyone with a healthy lifestyle.
– Cities like Boulder, San Francisco and Albany are the latest major U.S. cities to implement sugar taxes on soft drinks. This is also a global issue; many countries are making similar changes in their sugar consumption.
– Children are our future and parents are no longer willing to buy sugary products for their little ones
– Weight gain and diabetes are some of the biggest issues facing the sugar industry
– 75% of consumers surveyed said that sugar content influenced their purchases